Can someone explain couponing to me? I often get coupons at checkout for 30 cents off some name-brand product. I get that this coupon will be doubled, making it 60 cents off. But, when I go to pull that name-brand product off the shelf, I see that the store brand is a dollar cheaper to begin with.
How does this translate into the pictures that people have begun putting on their blogs of piles and piles of non-perishables with captions that say "Cost: $257.99. Paid: $1.00. Savings: $256.99"?